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In this blog post I’ll try to sum up the most important data extracted from the social recruiting surveys conducted by the SHRM and Jobvite.
First off, the Society for Human Resource Management (SHRM) reported an increase in the number of companies using social networks like LinkedIn, Facebook and Twitterfor recruitment purposes.
The number have grown from 34% in 2008 to 56% in 2011.
Furthermore, the number of companies who do not plan to use social recruitinghas fallen from 45% to 21%, considering the same time frame as above.
Almost unsurprisingly, the data gathered in the poll shows that LinkedIn is the most used site for sourcing candidates, with 95% of companies using social media for recruitment, choose LinkedIn first.
Facebook ranked second with 58%, followed by a close third, Twitter, with 42%.
More good news for job seekers who use social networking sites, 72% of companies actively search for candidates using the website’s in-built search feature. 63% of employers created a business page or group, in order to attract more candidates.
It is apparent that companies are more proactive than ever in the search of the perfect talent. This can increase the chances for job seekers to be found by companies that have already implemented a social recruiting strategy. However, it also means that job seekers have to be proactive as well, networking, and making sure that their social job search gets them in the right place at the right time, for the perfect job match.
Yesterday, Jobvite, a social recruiting provider, has released the results of its annual “Social recruiting survey”.
The survey reports that social recruiting keeps growing among U.S. companies with 89% planning to recruit through social media this year, up from 83% in 2010.
This is an even higher number than reported in the SHRM survey.
Not to be underestimated, 80% of respondents, already use social media for recruitment.
A notable finding from the report is that using social networking sites to recruit is working. 64% have hired through social networks in 2011, up from 58% in 2010. 55% will increase their budgets for social recruiting and also 30% for referrals, while only 16% of respondents will spend more on job boards.
Referrals are continued to be ranked as the most highly rated source for candidate quality (over quantity) and the Jobvite Index data reports that 1 in 10 referral candidates are hired compared to 1 in 100 general applicants.
To date, (Google+ may be factored in the future), the top three sites employers are using are LinkedIn (87%), Facebook (55%) and Twitter (47%).
The numbers here are quite similar to the ones highlighted from the SHRM report.
All considered, I think this is good news for both employers and prospective candidates. It opens up a lot more opportunities for both sides and it allows for an improved targeted search with actual results.
After all, most of us have an online presence somehow, and people who don’t, would most likely not be a match nor in search of a job offered by a company who is using social recruitment as a preferred employment channel.
This article is courtesy of http://hrsoftwaresystem.com/435/social-recruiting-2011/trackback/
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